Home / Our Vision
There is an urgent need for an awakening from the habits of consumption that have been imposed on consumers by mass producers of apparel, and the arbiters and purveyors of taste, beauty and luxury.
We believe this awakening will lead to a significant shift in the global economy through the proliferation of truly sustainable business models.
We are part of that shift.
Please see A Sustainable Future for more on our definition of sustainability.
We want you to join us and experience the luxury of extraordinary craftsmanship from the very source of where it all began and never ceased to exist. Since we do not own nor work with any factories and have no middle persons, our flexible supply chain allows our clothing to be delivered to you at a fraction of the prices of comparable clothing, with much superior craftsmanship.
Purchasing directly from small workshops in the Punjab region, owned by the tailors themselves, benefits those who create and craft beautiful things, a quintessentially human expression. We are connecting people who consume with those who create things made with passion and full of beauty, so we may know one another. This is and should be the promise of the Internet.